The first time I used this product in public, someone remarked...."Wow kissable lips!".
Mind you, it does not wear off easily, it takes hours for it to completely vanish, even if I subject it to eating, drinking and brushing of teeth. The color fades away slowly making it look more and more natural as hours pass by :)
I just wish though that more colors would be available in the future. I don't want to be limited to just three options haha.